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You won’t find any rainbow washing here.

Every month is pride month at Aequitas Financial.

I live and breathe this life.

Aequitas Financial is on a mission to revolutionize the financial landscape, offering a safe and inclusive space where the LGBTQ+ community can receive personalized, judgment-free financial advice tailored to their unique needs.

Are you as fed up as I am, watching our community’s money needs go unnoticed?

For example, did you know that compared to heterosexuals, LGBTQ+ people…

Given these additional challenges, it makes sense that twice as many LGBTQ+ people (compared to non-LGBTQ+ people) report feeling anxious, overwhelmed, and depressed about their finances.

That’s bleak as it is, but it’s even worse when you consider the fact that 55% of LGBTQ+ Americans have faced discrimination by someone in the financial services industry (that percentage goes up to 74% amongst transgender folks).

It doesn’t have to be like this.

Hey there!

My name is Taylor Bell.

I’m the founder and CEO of Aequitas Financial, a financial planning firm made by and for members of the LGBTQ+ community. For the past six years, I’ve been working as a financial advisor in Salt Lake City, specializing in equity compensation and LGBTQ+ financial needs.

When I am not meeting with clients, you will find me traveling and spending time outdoors with my soon-to-be hubby, Chance, and our two energetic husky pups, Fen and Ezra. Home is Salt Lake City for now, but we hope to spend more time outside of Utah in the coming years.

At the risk of stating the obvious, Aequitas Financial is a deeply personal project.

While working at my day job, it seemed like I was either biting my tongue in response to off-color comments or hiding my personal life for fear of losing clients. Years of tiptoeing around the conservative financial services industry had me feeling weary, and I knew I needed to make a change.

This change came in the form of Aequitas Financial and a goal to create a movement to not only help all LGBTQ+ people with financial success but overall life quality.